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At Our Core

We're dedicated to making the outdoors more accessible, while promoting environmental stewardship, and building a global community of adventure enthusiasts that are passionate about discovering and appreciating our planet.
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Force For Good

There are 150 million of us that love to play in the outdoors. When we stand together, we can turn our shared passion into a force committed to making our world a better place. Join our community and learn tangible ways we can tackle environmental and social issues affecting how we adventure.

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Stewardship, Made Easy

Each Lodestar adventure comes with a report detailing the environmental impact and carbon footprint of your trip, along with specific actions that you can take to reduce your environmental impact and give back.

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Dedicated to Community

Protecting our environment is a group effort and we love changemakers. That's why each month we highlight two non-profit partners that are on the ground working to preserve our planet and build a more inclusive and diverse outdoor community.

Our Team

Alicia Finigan Roessler-image

Alicia Finigan Roessler

Co-founder, CEO

John Roessler-image

John Roessler

Co-founder, COO/CTO

Tracy  Colahan-image

Tracy Colahan

Head of Sustainability, Board Member — Founder Waypoint Acuity

Jill  Wedderburn-Maxwell-image

Jill Wedderburn-Maxwell

Head of Marketing, Board Member — Founder, Haven Marketing & Futurecaster

April Whitney-image

April Whitney

PR and Content

Joseph Panossian-image

Joseph Panossian

Software Development

Scott Carlson-image

Scott Carlson

Marketing — Founder, Vans General Store

Jonnathan Araujo-image

Jonnathan Araujo

Marketing — Head of Ops, Vans General Store

Shaun Tomson-image

Shaun Tomson

Advisory Board— World Surf Champion, Author

Loren Colahan-image

Loren Colahan

Advisory Board